With 16 years’ experience in the fields of advertising, design and publishing, Ian Martin’s passion for making design accessible and engaging to a consumer, all the while achieving a brand or client’s objectives, has produced work of an international calibre unrivalled on the South African creative scene.

Ian prides himself on being a strategic, creative thinker, where an over-riding, deliverable concept comes first before any work is executed.

Having been an advertising Creative Head on brands such as John Lewis, Woolworths, Edgars, Ackermans & Checkers, Ian has the experience and ability to manage a team as well as steer a brands creativity forward.

He finds his inspiration in the world that surrounds him, thriving on all things ethereal as well as the hyperreal that exudes strength. His eye for beauty in the realms of photography, architecture, food and fashion have garnered Ian Martin a reputation as a consummate aesthete & design pioneer.

Both with an awareness of current trends, as well as a cognisance of his own individual style he has created smartness in design that has made a definitive mark on the industry, as well as contributed to numerous awards and accolades.

“Ian is an exceptionally talented creative. He brings conceptual thinking, brand understanding and outstanding visual flair to projects. 

His experience across a range of disciplines - from above the line to branded content - is a huge asset on projects, as is his great work ethic and good humour”
Crispian Brown, Creative Director, New Media Publishing

“His work is inspiring, refreshing and remarkable. Ian takes the mundane and creates a visual song of beauty.”
Marinda Human, Gaming Marketing Manager, Sun International

“Creative, talented and level-headed. The last one rarely goes with the first two. With Ian, all three fit together perfectly.”
Daniel Ford 
, Editor, GQ and Top Billing magazine


Shooting at the Wild Coast Sun, South Africa